Directed by the Scale collective
By Patricia Hallam on July 7th 2016
Bachar Mar-Khalifé has shared the new music video for 'Lemon', a track that takes nostalgic inspiration from popular Middle Eastern music. It originally appeared on his 2015 album Ya Balad and 'establishes the harpsichord as the metronome for late-night dancing'.
The video itself sees Bachar transformed into the yellow fruit whilst being hypnotised and encouraged by comedian / director Charif Ghattas. Conceptually, the idea behind the video is the 'derision the life of a musician compelled by the music industry and social pressure to fit the mould. At times celebrated, at times rejected or even banned; the artist keeps singing, led by temptations and pleasure.'