Watch The New Music Video For Kendrick Lamar 'Alright'

Stunning cinematography and poignant concept

What a year it's been so far for K Dot.

 

His critically acclaimed album 'To Pimp a Butterfly' reached number one in the billboard charts, he won two Grammys, and he's continually praised by music journalists across the board.

 

To add to that esteem, yesterday he debued a new music video for his track 'Alright'. The video, which was directed by Colin Tilley and has jaw-dropping cinematography. The concept is poignant, bringing in relevant socio-political themes along the lines of the recent racially motivated police shootings in America. Yet Kendrick carves out a positive message, the chorus mantra repeating "we're gonna be alright..." over and over. There's also what resonates as tongue in cheek humour throughout - check the early scene of police carrying him and his car, as well as Kendrick's departing grin. Music video of the year so far? We think so.