Order Now. Topics: Marketing, Competitor analysis, Digital single-lens reflex camera Pages: 6 (2053 words) Published: September 28, 2012. Les activités médicales de Toshiba concernent notamment les IRM et les appareils à rayon X, alors Canon possède des activités dans les appareils à rayon X et les appareils d'ophtalmologie. For a SWOT analysis to be conducted of the firm, an interactive process needs to be undertaken by coordinating among all the departments of the firm such as finance, marketing, operations, human resource, logistics, strategic planning, management information systems etc. Télécharger le document pour voir la matrice SWOT de Canon en entier. Limited success outside core business – Even though Canon is one of the leading organizations in its industry it has faced challenges in moving to other product segments with its present culture. L’Europe est devenue l’un des trois pôles d’activités du groupe Canon, aux côtés du Japon et des États-Unis, réalisant un tiers du chiffre d’affaires mondial du groupe. Right now the investment in technologies is not at par with the vision of the company. Swot Analysis on Canon Essay. It leads to a 2X2 matrix – also known as SWOT Matrix. La société est aujourd'hui un des groupes les plus stables dans son secteur. Téléchargement. They are just awesome. Corporate Governance; Recommendations; References; Created at Gliffy.com, modeled after Gliffy.com Template. Products. Organizations also assess the likelihood of events taking place in the coming future and how strong their impact could be on company's performance. As one of the leading firms in its industry, Canon has numerous strengths that enable it to thrive in the market place. Decreasing cost of transportation because of lower shipping prices can also bring down the cost of Canon’s products thus providing an opportunity to the company - either to boost its profitability or pass on the benefits to the customers to gain market share. Background of the brand/client profile Canon Inc. (as known as Kyanon Kabushiki-gaisha) is a Japanese multinational corporation that specialized in the manufacture of imaging and optical products such as scanners, LCDs, camcorders, photocopiers, cameras, single lens reflective, steppers and some medical equipment. By: X herald. . Even though the product is a success in terms of sale but its positioning and unique selling proposition is not clearly defined which can lead to the attacks in this segment from the competitors. CANON STRENGTHs: * Strong promotion: Canon India photo Marathon Contest 2011. It represent a great opportunity for Canon to drive home its advantage in new technology and gain market share in the new product category. Amazing Business Data Maps. Vous devez être membre de digiSchool marketing, Avis > Investment in Research and Development is below the fastest growing players in the industry. Strong Free Cash Flow – Canon has strong free cash flows that provide resources in the hand of the company to expand into new projects. Canon is first in the industry and strives to maintain its position. This approach also suffers from one major drawback - it focus on individual importance of factor rather than how they are collectively important and impact the business holistically. latest technology Weakness2. SWOT Analysis of Canon SWOT stands for Strengths, Weaknesses, Opportunities and Threats, and is an important tool often used to highlight where a business or organisation is, and where it … Based on Fern Fort University extensive research – some of the strengths of Canon are –. Votre commentaire est en attente de validation. Economic uptick and increase in customer spending, after years of recession and slow growth rate in the industry, is an opportunity for Canon to capture new customers and increase its market share. Next: Competitors. O. E. Williamson, Markets and Hierarchies(New York: Free Press, 1975); L. Wrigley, Divisional Autonomy and Diversification (PhD, Harvard Business School, 1970), R. E. White, Generic Business Strategies, Organizational Context and Performance: An Empirical Investigation, Strategic Management Journal7 (1986). Forces II. There are gaps in the product range sold by the company. 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